Behind the Numbers: an EMARKETER Podcast
Business:Marketing
The Daily: Disney Leads TV Usage, a Partnership Between Walmart and The House of Mouse, and How Many is Too Many Bundles? | May 21, 2024
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-disney-leads-tv-usage-partnership-between-walmart-house-of-mouse-how-many-too-many
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