Lifecycle marketing is a conversation | LaToya Bowlah, Director of Marketing, Anthology AI | Episode 29

LaToya Bowlah  is a leader in digital transformation and customer lifecycle marketing. Her background also includes developing go-to-market strategies at prominent tech/high-growth start-ups including Nasdaq and Bloomberg Digital, as well as leadership roles at AnthologyAI, Bloomberg News, Ellevest, and others.

 

LaToya and Matt discuss:

 

*   Striking the right balance between revenue growth and customer value is essential

*   Investing in tech should be proportionate to your current growth and operational needs

*   Lifecycle marketing sits at the intersection of data science, content, and automation

*   Adapting to industry changes is crucial for any marketing leader

 

Chapters:

(0:00) Balancing Customer Value and Revenue in Lifecycle Marketing  

(4:10) Innovating Digital Media with Dynamic Paywalls at Bloomberg  

(5:40) LaToya Bowlah's Journey Through Marketing and Product Strategy  

(8:47) Ethical Data Sourcing and Consumer Control in Predictive Modeling  

(10:14) Strategizing Marketing Channels and Automation in Business  

(14:58) The Misconception of SEO as a Silver Bullet  

(17:01) Strategies for Effective Go-to-Market Execution  

(18:12) Strategies for a Successful Go-To-Market Approach  

(21:46) Defining Market Segments for Communication Platforms  

(22:47) Optimizing Customer Lifecycle for Growth and Activation  

(24:44) Strategizing Sales and Marketing for Scalable Business Growth  

(26:39) Lifecycle Marketing's Impact on Customer Experience and Revenue  

(28:17) Email's Enduring Intimacy and Importance in Digital Marketing  

(29:47) The Underestimated Power of Email Marketing  

(31:19) Maximizing Efficiency in User Acquisition and Lifecycle Marketing  

(34:11) Misconceptions in Market Strategy and Investment  

(34:52) Striking Balance in Customer Engagement and Revenue Growth  

(38:43) Understanding Customer Relationships and Communication Strategies  

(40:07) Strategizing Customer Engagement and Growth Loops  

(43:28) Optimizing Fintech User Engagement Through Iterative Testing  

(45:52) Strategies for Early Stage Founders to Adapt in Marketing  

(49:22) Sales Success Without Technology: A Practical Approach  

(51:05) Debunking the Silver Bullet Myth in Lifecycle Marketing

 

Link to Transcript