Download - Weekend Essay: Money matters – How Saudi Arabia’s influence is changing sport

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The Money Marketing Podcast

News:Business News

Weekend Essay: Money matters – How Saudi Arabia’s influence is changing sport

2024-05-24

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This week, Dan Cooper explores the transformative impact of Saudi Arabia's financial influence on global sports. From Cristiano Ronaldo's move to the Saudi Pro League to hosting the 2034 World Cup, Saudi investment is reshaping football, Formula One, golf, and more. As the Kingdom's Public Investment Fund (PIF) continues to expand its reach, the implications for the future of sports, ethics, and the magic of the game are profound. Tune in now: