Join Neal DiPentino on "Brand Mavericks" for a fascinating talk with Eric Martin, a key figure in the expansion of Happiness Brands. Learn about the evolution of the company from Lawn Doctor to a diverse conglomerate including Sparkle Squad. Eric will share the advanced strategies that propelled the success of over 900 franchise locations across various service-oriented brands.
What You'll Learn:
Eric explores the creation of a supportive ecosystem for franchisees, emphasizing centralized resources like sales centers that enhance lead conversion and improve operations. He highlights the importance of customer retention and service quality in driving franchise growth. Additionally, Eric discusses Happiness Brands' careful selection process for incorporating new brands that match the company's values and market needs.
Connect with:
Neal DiPentino:
Eric Martin:
Produced by Titan Media Worx
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