27: How an Award-Winning Broker Disrupted a Mortgage Tech Monopoly with Indi Mortgage's Doug Adlam

In this episode, we're joined by Canadian mortgage expert Doug Adlam. Doug is one of the Founders of Finmo from Guelph, Ontario, a fintech company which disrupted the Canadian mortgage industry in 2017, and was bought by Lendesk in 2020. An entrepreneur and public speaker, Doug started as a Mortgage Agent in 2008 at Champion Mortgage, and growing by 40x, it eventually lead to a merger with Axiom Mortgage Solutions which was re-branded nationally to Indi Mortgage - The Independent Mortgage Company in 2024.

 

In this episode we cover:
→ The research he does when looking at new tech, understanding contracts with brokerages and networks, and designing your business with an exit strategy.
→ What led to the founding of Finmo, how they stayed true to their company values, and why it was important to disrupt the Canadian mortgage tech industry.
→ The next tech disruption in mortgages, open banking, and the link between tech start-ups and regulations.

 

Indi Mortgage Website: www.indimortgageontario.ca

Doug Adlam's LinkedIn: @DougAdlam

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