Custom branded merchandise is a powerful tool in a company's marketing arsenal. It fosters brand loyalty, serves as a tangible reminder of a company’s presence, and can even act as a conversation starter about the brand. However, selecting the right branded merchandise is not always straightforward. Many companies fall into common pitfalls that can dilute the impact of their efforts. Here are the two biggest mistakes companies often make when choosing custom branded merch and how to avoid them - READ HERE
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