#1028 Avoid the Social Media Overwhelm | Andrea Jones

Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive.

Our guest, Andrea Jones explains one of the challenges with social media is that it's a mixture of our business and our personal life.  She suggests dividing platforms by purpose—some for personal use and others strictly for business. This helps manage focus and reduce distractions.  She has some other great suggestions in this lively conversation

Time Blocking: Instead of stressing over posting frequently, spend a set amount of time each day engaging with your community and creating content.

Content Strategy: Balance your posts between connection and conversion. Andrea recommends the 80/20 rule—80% of content should aim to connect with the audience, and 20% should focus on conversion.

Reflect Business Activity: Use real business interactions and questions as the foundation of your content, keeping your updates relevant and engaging

Define Social Media Goals: Understand what you want to achieve with social media, whether it’s building authority or driving sales. This clarity can help turn social media from a chore into a valuable tool.

For more insights, check out Andrea's podcast, the Savvy Social Podcast, and her website, http://onlinedrea.com.

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