Episode 234 - How To Get Leverage on Amazon Vendor Negotiations with Martin Heubel

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace.

Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform.

Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands.

Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions.

Episode Notes:

00:45 - Martin Heubel Introduction
02:15 - Vendor Central Experience and the Role of Vendor Managers
04:39 - Deal Exclusive to Vendor Brands
07:08 - 1P Relationships with Distributors in the United States
10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands?
15:15 - Amazon Reducing Cost
16:15 - What Does Amazon’s Hardball Look Like?
18:20 - Negotiating with Amazon
22:35 - Annual Vendor Negotiations
26:30 - The Future of Vendors

LinkedIn: linkedin.com/in/martinheubel
Website: consulterce.com
X: consulterce

Related post: The Vendor Central Database of Amazon Brands