Why Active Listening is a Top Sales Skill - Outside Sales Talk with Roger Martin

Roger Martin is the Co-Founder and CEO of RockBox Fitness and beam® Light Sauna, as well as an accomplished entrepreneur with a 30-year career in sales and marketing. Roger also shares insights on wellness and health through his ThriveMore platform and podcast. Roger's latest book, "An Insider's Guide to Business," is a practical roadmap filled with real-world examples and relatable stories and is available on Amazon now. With a wealth of experience in sales, marketing, and C-level leadership, Roger brings a unique perspective to the table.

 

In this episode, we explore the nuances of active listening and effective communication.

 

Here are some of the topics covered in this episode:

• The art of active listening and uncovering true customer needs
• Techniques for enhancing communication through silence, pauses, and tonality
• The role of body language in building rapport with prospects
• Strategies for maintaining focus during sales conversations
• Exploring the concept of "say less and sell more"
• Leveraging active listening to convert prospects and drive successful outcomes

 

More From the Guest

 

Roger's Book: An Insider's Guide To Business: Secrets From An Entrepreneur's Playbook

https://www.amazon.com/INSIDERS-GUIDE-BUSINESS-ENTREPRENEURS-PLAYBOOK/dp/B0CR7P8Z6R 

 

Linkedin: https://www.linkedin.com/in/realrogermartin

 

Social: @realrogermartin

Listen to more episodes of the Outside Sales Talk here and watch the video here!

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