Helium 10 Buzz 6/13/24: Amazon Subscribe & Save Update | Walmart.com New Features

Could this single change to Amazon's Subscribe and Save program revolutionize your Amazon selling strategy? Listen as we unpack all the latest buzzing news in the E-commerce space!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Registration is now live for Amazon's premier selling partner conference: Amazon Accelerate.
Go to: h10.me/accelerate to get your tickets and use the code “HELIUM10SELLER” to get additional discounts

Virtual Packs Are Available on Walmart.com
https://www.linkedin.com/posts/david-milstein-53692611a_walmart-walmartmarketplace-ecommerce-activity-7205970821775822850-m-0y/

TikTok Shop is huge for the beauty industry
https://www.theverge.com/2024/6/11/24176221/tiktok-shop-beauty-wellness-industry-growth-ecommerce

Amazon Is a Top Destination for Brand-Focused Beauty Shoppers
https://civicscience.com/amazon-is-a-top-destination-for-brand-focused-beauty-shoppers/

Temu Attracts More Repeat Buyers than eBay, Challenges Amazon
https://www.msn.com/en-us/money/companies/temu-attracts-more-repeat-buyers-than-ebay-challenges-amazon/ar-BB1o4ili

TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop
https://techcrunch.com/2024/06/11/tiktok-comes-for-google-as-it-quietly-rolls-out-image-search-capabilities-in-tiktok-shop/

Finally, gear up for some valuable training sessions, including a free TikTok Shop webinar and strategies for making the most of Prime Day with Amazon’s latest advertising tools. Plus, a cool new update to Helium 10’s Demand Analyzer tool. Don’t miss out on these essential updates and strategies to boost your e-commerce success!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:50 - Amazon Subscribe & Save
• 03:12 - Amazon Accelerate
• 04:32 - Walmart Virtual Packs
• 05:26 - TikTok Shop Beauty
• 06:38 - Amazon Beauty
• 07:57 - Temu Vs. Ebay
• 10:03 - OX Insights
• 11:34 - Walmart 4 Star +
• 12:46 - TikTok Image Search
• 13:53 - TikTok Shop Webinar with Helium 10
• 14:20 - Prime PPC Webinar
• 14:51 - New Feature Alert & Training: Demand Analyzer
  
  

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Transcript

Bradley Sutton:

A big Amazon subscribe and save change. Walmart's got two new features coming. TikTok shop is skyrocketing. The beauty niche these stories and more on this week's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on the Amazon, Walmart e-commerce world. We also give you training tips of the week and we also let you know what new features that Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing.

Bradley Sutton:

We got a number of news articles and things to go over today, so let's go ahead and hop right into our very first story, and this one is actually just directly from the Amazon seller central dashboard and it's for me, it's a, it's a big change. For some of you this might not affect at all, but basically this is entitled. Subscribe and save will launch for seller fulfilled orders on June 27th, All right. So those of you who are just using FBA, this is meaningless to you. For those of you who are like me and every single one of your products is FBA and you have an FBM SKU because you've got your own warehouse or you've got 3PL. Well, this is kind of big because until now you can only enroll FBA SKUs into subscribe and save. But now those of you who do both, like me or maybe there's some of you who just, for whatever reason, for regulatory reasons maybe there's some products that's not allowed in FBA, like meltable products or other things at certain times of year, guess what you can now keep that subscribe and save going, even if you are FBM.

Bradley Sutton:

All right, so this article talks about how they're automatically going to enroll all of your eligible replenishable products at the default discount set in your subscribe and save settings. All right, so the whole percentage discount thing is going to apply, like the you know, the 5% discount, uh, et cetera. Now, remember, you know these subscribe and save orders normally are just generated automatically for FBA, but now in your FBM pending orders you're going to start seeing subscribe and save order. So make sure to take a look at that. And if you, for whatever reason, don't want to, um, have this automatically set up, I don't know why you wouldn't want to if you have subscribe and save on. But maybe there's a reason why you don't Like, maybe you're not confident in your FBM inventory. Well, you can go to growth and hit explore programs, click increase conversion and then, under subscribe and save, click learn more and you'll have a dashboard there where you can opt out from this automatic enrollment or, as it says, set your discount funding for each product after the June 27 launch. So some pretty cool stuff that is coming to subscribe and save. And don't forget that on the Helium 10 insights dashboard, you can actually add a module or widget for your subscribe and save metrics. So if you haven't done that, make sure to go ahead and do that. You could start seeing the rate your units sold, the amount of sales and the total discount for your subscribe and save orders.

Bradley Sutton:

Next up, an announcement from Amazon. This is not like not some breaking news, but now the Amazon Accelerate Conference, which, in my opinion, is the premier event Amazon event in the entire world to go to, like. If people ask me uh, what is one event I have to go to? 10 out of 10 Amazon accelerate amazing event, the only time outside of Helium 10 cell and scale summit that we had a couple of years ago where you could actually go up to high quality uh or high ranking reps from Amazon and get your problems fixed. But anyways, as of yesterday, you can now register for Amazon Accelerate. It's going to be September 17th to 19th To get tickets. Go to h10.me/accelerate. There's already a hundred dollar discount right now and then you can use the coupon code. I'm not sure what kind of discount or if any discount it gives, but give it a try. Helium 10 seller no spaces, but you already get a hundred dollars off if you go ahead and register now, and then that Helium 10 seller might give you another extra discount. But again, I'm going to be there. The whole entire team is going to be there. What feels like the whole entire Amazon seller community is going to be there. Thousands of sellers there. Make sure to go. If you're a Helium 10 Elite member, get your tickets a day early, because September 16th we're going to do an event as well, so be there from the 16th through the 19th.

Bradley Sutton:

Next news article is actually not really a news article, but it's from LinkedIn, a post by David from Cell Quarter. He's been on the podcast a few times before and he's actually going to be on the podcast in a couple of weeks. He's been on the podcast a few times before and he actually is actually going to be on the podcast in a couple of weeks, but now he announced hey, virtual packs are available on Walmart.com. It's kind of similar to what we know as virtual bundles on Amazon, but it has a couple of advantages, according to David. All right. So, like you know, on Amazon, when you do virtual bundles, you don't get any kind of discounts on your fulfillment fees, right. But according to this for WFS, you are actually going to get discounts on your fulfillment for multiple packs, all right, and you also don't have to seemingly create listings one by one. So that is something that is going to be pretty cool for you Walmart sellers who want to do virtual bundles or virtual packs. I guess Looks like there's some cool stuff coming to Walmart.

Bradley Sutton:

Switching to another marketplace now, TikTok Shop. This article is from theverge.com and it's entitled TikTok Shop is huge for the beauty industry, all right. And there is this article where it says hey, TikTok Shop is the ninth biggest online beauty and wellness retailer in the United States. You might think ninth. My goodness, I can't even name nine marketplaces, you know. There's Amazon, there's Walmart, there's Target. No, it's not marketplaces. I mean, that's any website. You know people go to Sephora.com. People go to Ulta Beauty whatever the heck that website is right. People go to the. You know Maybelline or whatever. You know actual companies. Including all of those websites, TikTok shop is already number nine out of everything. So that's kind of crazy. This article talks about beauty. Content is one of the most popular types of videos on TikTok, with some creators making a living by sharing tips or testing out products. All right, so this is kind of you know, impetus, I would say for the few of you maybe in the beauty category who have been completely ignoring TikTok shop might want to jump on that bandwagon because it's blown up in the beauty category.

Bradley Sutton:

Next article Along those same lines how is Amazon Beauty doing? Well, you know this is an article from civicscience.com and you know, to no surprise, amazon, according to this article, has 68% of US adults buy beauty and personal care products on Amazon, at least on some of their purchases. So yeah, they are by far. Amazon is by far number one. However, there's distinct differences when it comes to how beauty buyers shop on Amazon. It says official brand storefronts are the most popular destinations among Amazon beauty shoppers. It says shoppers are twice as likely to purchase a beauty or personal care item from an official store than from an independent third party seller. All right, it says many prestige and luxury beauty brands are partnering with Amazon's premium beauty storefront. So this is something to think about. All right, you know, we just talked about hey, make sure your beauty products are on TikTok shop. You should probably make sure your beauty products are on Amazon, of course, but you know, branding is important in the beauty category on Amazon, right, if you're a no name brand, that doesn't mean you have zero chance at making sales, but there seems to be more of a skew toward more branded, you know, or brands that are more well-known in the beauty category on Amazon.

Bradley Sutton:

The next article is from MSN, and this one, you know, to be honest, I'm a little bit skeptical about All right. So now the title of this from MSN is Temu attracts more repeat buyers than eBay challenges Amazon. Now, this article had a general statement that seemed pretty legit, says hey, you know, we see that Temu is making more, or customers in the US are making more repeat purchases on Temu than on eBay. Maybe, all right, but here is what I'm just like flabbergasted by All right, let me quote this directly. It says the survey, which pulled 1000 consumers, revealed that 34% of respondents made purchases from Temu at least once a month. Hmm, you guys know what my initials are? Right, my name is Bradley Sutton. You know what my initials are. I'm raising my initials flag on this one. Okay, I don't know one person in the last year who has bought even one thing from Temu.

Bradley Sutton:

Now, don't get me wrong. I understand Teemu is the thing. I know there's people who buy stuff out there, but I'm just finding it hard to believe. 34% of people of 1000 people, 340 out of 1,000 people bought something on Temu. And I don't know one freaking person who bought something from Temu. I'm just not. This made me a little bit skeptical on this article. You know like I'm not the one who made this poll, but again, I'm just throwing that out there. Now. It says Amazon dominates the field, with 76% of the respondents shopping there at least monthly. That number seems almost low for me. What? Only double the amount of sellers or buyers bought something on Amazon to Temu? Only 76%. I mean, like I think every single person I know buys something from Amazon. You know I'm not talking about, obviously, people in the Amazon industry. I'm talking about, just, you know, people here in my community, you know. But anyways, this might be an article you want to take a look at. I still maintain whether it's right or wrong that that Temu is no real threat to Amazon, maybe outside of the the you know clothes, you know low price clothing category, but hey, who knows, maybe Temu is making moves that I'm just not aware of.

Bradley Sutton:

Next article is from going back to Amazon Seller Central and it's entitled Use Reviews to Improve Product Launches with New Customer Review Insights. So customer review insights is nothing new. This has been in Amazon Product Opportunity Explorer for a while now, but they have new features in there. So there's something new called review trends that show shift in customer sentiment. There's Parent ASIN Insights, so it gives insights at the parent level of products. As you know, Helium 10 Review Insights has been doing that for seven years now almost six years. It takes Amazon a little bit to get caught up, but no, this is cool that Amazon is doing this. They've got some other cool stuff that Review Insights doesn't have. They've got ASIN benchmarking, where it compares your product star rating now to the category average star rating. All right, that's new. And then also they have topic drill down. So like here's a picture, like I'm looking here in Product Opportunity Explorer at one of the competitor coffin shelves and then I could see some of these new features that they have here where they break it down to the child level and they show some topics. So a lot of this you know is available in Helium 10, you know the review insights tool for Helium 10, elite members. We've also had an advanced AI review sentiment tool that you guys have had access to. I'm not sure when or if that's going to be released at Diamond and Platinum, but elite members, make sure you're using that. If that's going to be released a diamond and platinum, but elite members, make sure you're using that. And if you don't have Helium 10, we'll make sure to use for free the review insights tool inside of seller central product opportunity explore.

Bradley Sutton:

Next article. It's not really an article, it's an email update from Walmart connect. All right, kind of cool announcement, but very, maybe it's going to be very similar to something you know. But basically Walmart Connect says, hey, we're launching an A-B test on item pages that introduces an additional carousel called drumroll, please four-star and above items. All right, does that sound familiar? I think we've seen four-star and above before. Nothing wrong with that. But this is going to start on June 17th and it's going to be a test that they're going to run for about four weeks and it's a carousel that's offering prominent placement opportunity that can promote inspiration for shoppers. Now the difference here is it looks like you can actually target this carousel. As we know, the four star and above on Amazon it's just kind of random. It's not like I can just choose to my product to show up in this four star and above place. There are some that are automatic, according to Walmart, so it's not all manual, but you can automatically get in there or you can manually get in there. So this Walmart Connect if you guys are a Walmart seller, you should have gotten this Walmart Connect email. Make sure to check it out and see if you can get in on this test.

Bradley Sutton:

Last article of the day is from techcrunch.com and it's entitled TikTok comes for Google as it quietly rolls out image search capabilities in TikTok shop. So it's pretty much this article is just as that title sounds. So you know how you on Amazon and Google you can like take a picture of something. I do this on eBay a lot too. You take a picture of something with the app and then search by picture instead of searching by the keyword. I use that on eBay all the time when I'm like trying to like price match baseball cards and different things like that. That's how I. That's how I do it, instead of actually searching with words. Well, uh, you can now do that on Tik TOK shop. Now, to me, this is a notable because it took years for, like Amazon and eBay and other apps, even Google, to have something like that, and now TikTok shop in the US hasn't even been around for a full year and it already has it. So that's kind of cool that that TikTok shop is making these kind of moves, and anything that makes it easier to find your products on TikTok shop actually obviously would be, um, you know, beneficial for us.

Bradley Sutton:

Now, speaking of TikTok shop, um, we've got a TikTok shop freedom ticket training coming up next week, okay, so if you haven't registered for it completely free of charge, make sure you're joining. We're bringing a guest expert and they're going to be talking about how to get set up on TikTok shop. This is going to be a module that's going to be in Freedom Ticket. So if you want to register for that, make sure to go to h10.me/tiktokwebinar. Also, you know we've got Prime Day coming up next week. I did a special training on advertising for Prime Day and beyond with Amazon Advertising Headquarters in New York. If you guys didn't catch that live, make sure to catch the replay. You might have to do a free registry. It's completely free, though. If it asks you to register, just go ahead and register for free and you'll get access to it. The link to get to that training is h10.me/primeppc.

Bradley Sutton:

All right, let's get into our New Feature Alerts. Now, this is actually going to be new feature alerts slash training tip of the week, because it's we're re-releasing a tool that we had to redesign of. For the last six months. You haven't been able to use it, and so let me show you what that tool is and then show you how to use it. So we're combining two for the price of one. Let's say you're on any other website on the internet off of Amazon. You're on Etsy, you're on a Shopify website, or watch this. Maybe you're going to be on Alibaba, okay. So maybe I'm searching for coffin shelves and here, as you can see, I see a whole bunch of factories offering, offering coffin shelves. Let's just go ahead and pick a random one here. And then something that I like to do, um is I like to sometimes check other products that the factories have. So I'll hit their factory name and then I'll just start browsing their product catalog to see what kind of stuff they have. So let's just take a look. I'm here looking at this Alibaba store called Shangdong Junji Trading Company, all right, and I'm just going to start taking a look if anything jumps off of the page, all right. So I see they've got a lot of bamboo products. I actually have a bamboo brand and one of my Amazon accounts, so let's go ahead and look at some of their stuff.

Bradley Sutton:

So here, sofa arm tray I'm not sure if that's the main keyword, but maybe I'm wondering hey, is there any demand for this kind of product on Amazon? Instead of having to go now into Helium 10, instead of having to maybe go to Amazon and run x-ray, watch what I can do, I'm going to use this re-release tool from Helium 10 called demand analyzer. How you can access is in just the Chrome extension button. Hit that and then select demand analyzer and now all I have to do is type in the keyword that I think is what they're talking about. So let's do sofa. I forgot what even when I said sofa arm tray.

Bradley Sutton:

Let's see, is there any search volume for this keyword on Amazon? And lo and behold, holy cow, a keyword I never heard of until right now. There's actually 3,000, as you can see here, 400 searches a month. Revenue on the main page is almost $600,000. And I can see some of these top sellers and actually, look at this guys. I did not even look at this. I found the exact same product that is being sold here in this Alibaba store for $6 and on Amazon it's selling for $24. Now, right off the bat, I can tell you I don't think that's enough profit margin, but right here I can just instantly see what is going on with his demand. I'm still on the Alibaba website right now. I'm not on Amazon. I'm not on Helium 10, but I'm able to get this Amazon data Thanks to the Helium 10 Chrome extension. I can see other keywords that are in this niche, such as sofa, tray, table, and I can just dive a little bit deeper into it. So this is a great tool.

Bradley Sutton:

Guys, maybe you're searching for product ideas, or you're doing just something on any random website at all whether it's Etsy, whether it's Pinterest, whether it's Alibaba something comes to in your mind. Don't think that, yeah, oh, let me go log into my Helium 10 account or let me go to Amazon and start searching an Xray and stuff like that. No, but you're one click away from getting Amazon and Helium 10 data by using this new tool that we're releasing Amazon Demand Analyzer. So it's going to work, should work on any page. Make sure to start using it now. All right, guys. That's it for this week's Weekly Buzz. Don't forget to tune in next week to see what's buzzing.