In part two of our series on The State of Accessibility in Canada, we go from the bird’s-eye view to a closer look at accessibility — in branding, marketing, advertising and social media content created by businesses in Canada.
This is an important conversation to have, because the accessibility of content for everyone can affect a business’s profitability and brand reputation.
Be sure to listen to this episode especially if you’re in marketing or advertising; or you’re a brand manager; or a social media manager; or a webmaster; or a graphic designer; or even a freelancer who does some or all of these things.
In Episode 23 you’re in for some insights into what’s right and what’s wrong about accessibility in all aspects of marketing, advertising, branding and social media from two people who specialize in helping businesses make sure what they’re creating is accessible.
An engaging conversation with guests:
- Kelly Thibodeau, Principal, Squarely Accessible
- Jolene MacDonald, Founder and Creative Director of Accessibrand
SHOW NOTES
- Get in touch with Kelly Thibodeau at Squarely Accessible
- Email: kelly@squarelyaccessible.com
- Website: https://squarelyaccessible.com
- Get in touch with Jolene MacDonald at Accessibrand
- Email: jolene@accessibrand.com
- Website: https://accessibrand.com
- Read the 2024 Global Advertising Accessibility Index and Trends Report
- Tip sheet: 7 Tips for Making Your Social Media Content Accessible
English version(Accessible PDF) | French version (Accessible PDF) - Episode 23 transcript (PDF)
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