“Ultimately, I decided I actually owe it to myself to not be in the kind of leadership situation where I’m unable to follow my intuition,” says Cristina Poindexter about the valuable realizations she gained from co-founding Parable, a CPG start-up dedicated to brain health nutrition. She ultimately stepped away from her role as co-CEO just before the company’s dissolution.
At the time of founding, the market was eager for supplements focused on brain health and cognition. Cristina, open about her own mental health journey, was enthusiastic about moving from the tech space to offering more tangible products. However, challenges with fundraising as a female, toxic power dynamics, and her own intuition made her realize it wasn’t the right fit.
In today’s episode, Cristina talks to host Alex Raymond about what she would do differently, how the experience has helped her prioritize, and why she continues to support the next person in the brain health space. She shares the physical and psychological toll of fundraising meetings, a common issue she discovered when she shared her experience on LinkedIn that remains relatively unaddressed. Cristina explains why new entrepreneurs should adopt a community-based approach to their businesses, the pressure on females in the startup space to “boss up,” and the importance of following your intuition.
Quotes
Links
Connect with Cristina Poindexter:
LinkedIn: https://www.linkedin.com/in/cristinapoindexter/
Website: https://www.cristina-poindexter.com/
The Power of Parable: https://cristinapoindexter.substack.com/p/the-power-of-parable
Connect with Alex Raymond:
LinkedIn: https://www.linkedin.com/in/afraymond/
Website: https://consciousentrepreneur.us/
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