What is the atomic unit of event for my product? | Eric Seufert - General Partner, Heracles Capital | Ep. 32
Eric Seufert is an analyst and expert in mobile development, tech marketing, and data analysis. Eric is General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in the future of mobile tech. Eric has also worked at notable consumer mobile tech companies including Skype, Wooga, and Rovio Entertainment, where he was the VP of User Acquisition for the developer behind the popular Angry Birds franchise.
In this episode, Matt and Eric dig into Eric’s career in mobile tech startups, including the benefits of a ‘freemium’ model, strategies for launching mobile apps successfully, and where the future of mobile tech investments is headed.
Key Takeaways:
Chapters
(0:02) Eric Seufert's journey in mobile tech and venture capital
(3:25) Freemium economics and strategies for startup growth and retention
(5:56) The economics and ethics of free-to-play gaming
(8:14) The evolution and dominance of freemium models in mobile apps
(12:42) Generative AI Enables Total Personalization in User Experience
(13:15) Maximizing value and engagement in freemium business models
(17:57) The pitfalls of viral app launches and sustainable growth
(22:28) The slow, iterative process of launching a consumer app
(27:25) The Growth Trap: balancing organic and paid user acquisition
(32:10) Optimizing product success through flexible data analytics
(38:11) Balancing needs of new and old users in product growth
(42:49) Key criteria for investing in mobile startups
(48:28) The future of mobile engagement and web-based monetization
(52:10 ) Conclusion and closing remarks
Link to Transcript
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