Maximising Radio Ad Impact with Kira from River 94.9

In this episode of The Hop, Matt sits down with Kira from River 94.9 to explore the essentials of effective radio advertising. They dive into the importance of Post Times Reports and why you should be checking them, the critical role of selecting the right voice talent for your commercials, and whether business owners should voice their own ads. Kira also shares expert tips on creative execution and strategies to make your radio ads stand out and capture listeners' attention.