I was so excited to interview Mason Hutchinson, the founder of HerbRally. Herb Rally is a platform for herbalists and herbal enthusiasts, including event listings, a podcast, and a YouTube channel.
Mason shared talked to us about the origins of HerbRally, from its humble beginnings as an event listing website to its expansion into the robust platform that we see now, including monographs, a daily podcast, a YouTube channel, and the HerbRally Schoolhouse membership area.
He discusses the challenges of work-life balance and financial pressures while giving us some insight into how he and Amanda, his wife and business partner, approach marketing and promotion with an emphasis on authenticity and service to the community.
There's a lot to learn from this "behind the scenes" interview, whether you're just starting your own herbal business or whether you're a bit farther down the road.
Resources Mentioned
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