Fearless Sellers - The Women of Amazon
Business:Entrepreneurship
#130 Revolutionizing Amazon Ads: An Exclusive Interview with BidX Co-Founder Max Hofmann for Amazon FBA Sellers
Max Hoffman, co-founder and CEO of BidX, shares his Amazon journey and the creation of BidX, an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads.
Max also provides insights on preparing for Prime Day, including using DSP ads to reach a wider audience and optimizing PPC campaigns. He predicts that the future of Amazon advertising will involve more focus on video ads, goal-based optimization, and AI-driven listing optimization.
Takeaways
Chapters
00:00 Introduction to Max Hoffman and BidX
03:00 The Creation of BidX and the Need for Automation
07:40 The Importance of Sponsored Products and the Role of DSP Ads
15:36 Preparing for Prime Day: Strategies for Maximizing Ad Performance
31:27 The Future of Amazon Advertising: Video Ads, Goal-Based Optimization, and AI
36:19 The Importance of Fitness and Routine for Entrepreneurs
BidX, a software solution for merchants on Amazon to automate and optimize PPC advertisements.
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