Download - Drapers Future of Fashion 2024 - Customer engagement with Zalando

Discover

Podcast Features
Your all-in-one podcasting solution.

Blog to Podcast
Turn your blog into an engaging podcast.
Livestream
High-performing audio live, without limits.

Podcast Studio
Easy-to-use audio recorder app.
Podbean AI
AI-Enhanced Audio Quality and Content Generation.

Podcast App
The best podcast player & podcast app.

Ads Marketplace
Join Ads Marketplace to earn money
through sponsorship on your podcast.

PodAds
Manage your ads with dynamic ad insertion capability.
Apple Podcasts Subscriptions Integration
Effortlessly publish and manage exclusive episodes for your
Apple Podcasts subscribers directly from Podbean.
Live Streaming
Receive livestream rewards from your audience and earn
recurring income from your Fan Club membership.

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

How to Start a Podcast
How to Start a Live Podcast
How to Monetize a podcast
How to Promote Your Podcast
How to Use Group Recording

Log in
Start your podcast for free

Podcasting
Monetization
Advertisers
Enterprise
Pricing
Discover

Drapers Talks

Arts:Fashion & Beauty

Drapers Future of Fashion 2024 - Customer engagement with Zalando

2024-08-21

Download

Innovative approaches to customer engagement and what they mean for the future of fashion

The future of fashion is not just about what we wear, but the entire customer experience. How is engagement going to evolve? Drawing from her broad knowledge in machine learning, Tian explored the opportunities that generative AI will potentially be able to offer fashion brands in serving their customers. She also discussed Zalando's AI-powered assistant which was co-created together with customers and how to inspire and entertain customers with AI experiences onsite.

Tian Su - vice president personalisation and recommendation - Zalando