EP48: Dancing with Gorillas: Navigating Corporate-Startup Partnerships with Shameen Prashantham
Can startups truly innovate by partnering with corporate giants, or as Dr. Shameen Prashantham puts it, “dancing with gorillas”? In this episode, Dr. Prashantham, professor of International Business & Strategy at the China Europe International Business School, joins Alex Raymond to share his research on corporate-startup partnerships. They explore how these collaborations have evolved, emphasizing the shift towards equity-based models and the critical role of non-equity partnerships in fostering innovation.
Dr. Prashantham stresses the importance of startups balancing optimism and caution when engaging with large companies. He advises focusing on core expertise and being strategic about revealing information to maintain leverage. Success stories like Techstars-backed Sphero’s partnership with Disney to create the BB-8 droid and Microsoft’s rise in the startup ecosystem illustrate the power of these collaborations.
The episode also delves into the democratization of partnerships, highlighting sustainability and positive impact initiatives. Dr. Prashantham underscores the necessity of complex arrangements involving city governments, NGOs, and United Nations agencies to tackle societal challenges. He showcases how startups can drive meaningful outcomes through innovative solutions, leveraging their unique strengths to create a global positive impact.
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Links
Connect with Dr. Shameen Prashantham:
Book: https://www.gorillascandance.com/
Connect with Alex Raymond:
LinkedIn: https://www.linkedin.com/in/afraymond/
Website: https://consciousentrepreneur.us/
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