#584 - Amazon Search Query Performance & Product Opportunity Explorer Breakdown

Join us in this episode of the Serious Sellers Podcast with the inspiring journey with Mansour Norouzi, a former civil engineer who has successfully transitioned to becoming an e-commerce advertising expert in Canada. In this episode, Mansour shares his story of moving from managing residential construction projects to launching his own Amazon brand in late 2018. Listen in as he discusses his discovery of Amazon advertising, starting by managing campaigns for others and eventually partnering with Incrementum Digital. Mansour's experience in launching a supplement brand and more in Canada offers valuable insights into leveraging Amazon data points and successfully transitioning careers.

We also explore the utility and limitations of Amazon's Search Query Performance report. This often misunderstood data can be a goldmine for sellers when used correctly. Discover how Search Query Performance and the Product Opportunity Explorer can aid in ad testing, monitoring keyword trends, and understanding click-through and conversion rates compared to competitors. Learn about the challenges of scaling data analysis across multiple ASINs and the potential benefits of API integration. For a holistic brand view, focusing on top-performing products and key keywords is recommended, and the need for more streamlined solutions from Amazon is highlighted.

The episode also covers optimizing advertising strategies on different platforms, including the nuanced differences between Walmart and Amazon. Mansour discusses the effectiveness of auto campaigns on Walmart and the importance of advanced placement controls for desktop and mobile optimization. Additionally, integrating Amazon data with Amazon seller tools like Helium 10 and conducting market share analysis using Market360 are emphasized for better insights. Finally, we dive into evolving strategies for cost-effective customer acquisition, sharing practical tips and real-world examples that have helped brands improve performance metrics over the past several months. Tune in for an episode packed with actionable strategies and inspiring success stories!

In episode 584 of the Serious Sellers Podcast, Bradley and Mansour discuss:

• 00:00 - Leveraging Amazon Data Points for Success
• 04:57 - Transition From Engineering to Entrepreneurship
• 07:40 - Optimizing Performance With Amazon Search Data
• 11:43 - Challenges of Scaling Search Query Performance
• 18:26 - Analyzing Market Trends for Sales Success
• 19:56 - Understanding Brand Metrics for Amazon Success
• 26:49 - Amazon's Free Visibility Advantage
• 28:04 - Optimizing Advertising Strategies for E-Commerce
• 29:23 - Differentiating Amazon Data vs Helium 10
• 32:30 - Forecasting Strategy for Amazon Sellers
• 35:09 - Driving Cost-Effective Acquisition Strategy

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