Gresham Harkless explains the concept of SEO (Search Engine Optimization) and how it involves working backward from understanding client problems to creating content that addresses those needs.
Gresham discusses his experience with public speaking and how facing fears gradually can help overcome them.
He highlights the importance of taking small steps to reduce the power of fear and build confidence.
Gresham emphasizes the importance of recognizing and capitalizing on skills that people are willing to pay for.
Gresham explains how being featured on HARO and similar platforms can enhance credibility and generate high-quality backlinks.
Business Pillar: Strategy | Visibility
Episode Link: Creating a Stand-Out Online Brand Identity
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