YAPClassic: Ryan Serhant, Close More Deals with These Proven Sales Strategies

Starting as an actor in New York, Ryan Serhant quickly pivoted to real estate to make ends meet. What began as a backup plan evolved into a billion-dollar career, establishing him as one of the most successful real estate brokers in the world. In this episode, Ryan breaks down essential sales principles, including the “balls up” strategy and the “3Fs” approach: follow up, follow through, and follow back.

Ryan Serhant is a real estate broker, producer, reality TV star, and bestselling author. He is the founder and CEO of SERHANT, number six on The Real Deal’s list of Top Residential Brokerages for 2022.

In this episode, Hala and Ryan will discuss:

- How Ryan’s acting skills gave him an edge in real estate

- The power of his positive "Big Money Energy" mindset

- Why showing up is key to 75% of success

- The value of juggling multiple opportunities

- How relentless follow-up led to an $8M deal

- Ryan’s strategy of meeting five new people daily

- The art of selling enthusiasm, not just products

- Balancing work and life with 16-hour days

- His advice for pushy salespeople

- And other topics…

Ryan Serhant is a real estate broker, producer, bestselling author, and star of Bravo’s Million Dollar Listing New York, and its spin-off, Sell It Like Serhant. He is the founder and CEO of SERHANT, a real estate brokerage that blends media, entertainment, education, and technology. Known for its award-winning marketing content and PR campaigns, the company ranked number six on The Real Deal’s list of Top Residential Brokerages for 2022. Named “the most influential broker in the world with the most exposure,” he is an official contributor to Forbes and is frequently quoted in The New York Times, Wall Street Journal, and Wall Street Journal China.

Connect with Ryan:

Ryan’s Website: https://ryanserhant.com/ 

Ryan’s LinkedIn: https://www.linkedin.com/in/ryanserhant/ 

Ryan’s Twitter: https://twitter.com/RyanSerhant 

Ryan’s Instagram: https://www.instagram.com/ryanserhant/ 

Ryan’s Facebook: https://www.facebook.com/RyanSerhantOfficial/ 

Ryan’s YouTube: https://www.youtube.com/channel/UCG98giOsUxIlXV0rNUhxLew 

Resources Mentioned:

Ryan’s Book, Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine: https://www.amazon.com/Sell-Like-Serhant-Ultimate-Machine/dp/0316449571 

YAP Episode 281 with Ryan Serhant: https://youngandprofiting.com/ryan-serhant-the-3-step-strategy-system-you-need-to-build-your-brand-from-scratch-e281/ 

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