ep. 200 Why Fear-Based Marketing is Unethical in Sales

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a quickie, but it's packed with value. Today, we’re diving into a topic that’s been on my mind: fear-based marketing and bully-style selling. This episode was inspired by a Facebook post I came across, and I felt compelled to share my thoughts. We’ll be exploring why these aggressive tactics are not just outdated but downright unethical. I’ll also be sharing a personal story about a recent experience where I was bullied in the DMs by someone so bad that I had to block them. Trust me, you don’t want to miss that wild story!

Topics Covered:

• The Problems with Fear-Based Marketing
• Conviction Energy vs. Convincing Energy
• The Importance of Asking Better Questions.
• Personal Reflections on Recent Sales Tactics
• The Closer Workshop

“You are using these old-school style sales tactics when you are bullying your clients into working with you. You are putting them in more fear. You are scaring them more, and you are actually wreaking havoc more on their nervous system. So what we want to do is the same thing that you would actually do with a child. You want to hold them, not literally, right? But you want to hold them. You want to give them space, and you want to ask them some really good questions.” - Jillian 

Join The Closer: Grab your spot for the workshop starting on September 9th. HERE

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