Episode 222: Can trademarks in banking hurt your financial institution?

This episode examines a study from the Federal Reserve titled “Trademarks in Banking” by Ryuichiro Izumi, Antonis Kotidis, and Paul E. Soto. The researchers found that banks that share their name with a failed bank experience a decrease in transaction deposits relative to banks with similar characteristics but different names. In other words, if you have two banks named “Citizens Bank” but one fails, that will be detrimental to the remaining bank. Guilt by association, if you will. A link to the study is included below.

Link: Trademarks in Banking (federalreserve.gov)