#595 - TikTok Advertising For Amazon Brand Awareness

In our latest episode, unlock the secrets to skyrocketing your e-commerce success with TikTok advertising! We chat with Tamara Zeravljev of Add to Ads, who shares her incredible insights into the booming TikTok phenomenon, offering unparalleled strategies whether you have a TikTok Shop or not. Also, hear some of her personal anecdotes about Serbian weather and sports culture, adding a touch of warmth to our conversation.

Discover how a high-budget TikTok brand awareness campaign can transform your business. With a minimum starting budget, we break down the mechanics of using TikTok's reach and frequency feature to amass brand visibility in just one day. Learn how to leverage multiple engaging videos and influencer content to maintain an organic feel while collecting invaluable data for future campaigns. Don't miss our deep dive into the importance of product showcases and influencer partnerships to maximize your brand's recognition.

Finally, arm yourself with actionable tips for starting and growing a TikTok brand channel. We guide you through the process of using both original and user-generated content to keep your profile fresh and engaging. For Amazon sellers, we offer practical advice on working with influencers, starting with product exchanges before moving to monetary compensation. Whether you're operating on a tight budget or ready to invest more, our strategies will help you build a robust brand presence on TikTok. Join us for this comprehensive guide to mastering TikTok advertising and content strategy!

In episode 595 of the Serious Sellers Podcast, Bradley and Tamara discuss:

• 00:00 - TikTok Advertising Success Stories
• 03:11 - Passion for Sports in Serbia
• 06:31 - Focus on TikTok Advertising Strategy
• 08:33 - Advantages of TikTok Advertising for Amazon Brands
• 09:57 - TikTok Brand Awareness Campaign Success
• 12:57 - Brand Awareness Video Strategy
• 15:41 - Starting a TikTok Brand Channel
• 21:35 - Creating Brand Identity on TikTok
• 22:02 - Using TikTok Videos for Advertising 
• 26:48 - TikTok Advertising Strategy and Conversion Campaigns
• 31:09 - Creating Effective TikTok Content Strategy