EP 69 | The Science of Storytelling & How It Works in Marketing

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.

 

Here’s a sneak peek of what you’ll learn:

• The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.
• The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.
• The Thought Process: How we move from problem awareness to becoming motivated to take action and change.
• Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.

 

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

 

 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

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