Episode 6, Volume 6: THE FUNCTIONS OF THE ORGANIZATION PART 5- WHAT YOU DON'T KNOW ABOUT YOUR PRODUCT

I am willing to bet that the description you have given of the Valuable Final Product of your company or business is incomplete.  A lack of a complete statement of your VFP and the process needed to get there is probably cutting your potential business in half.  Here is the next installment on THE FUNCTIONS OF THE ORGANIZATION.