Juan Ortega - Your Business Coach Sees Things You Can’t (F1017)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Juan Ortega explains business coaching, why it works, and why your company should consider it. 

 

 Transcript: 

One of the things that we've all learned through different research and studies that have been done is that 80% of the chance of us getting our next customer is going to be from a customer that we've already met or serviced at one point. Only 20% of those next sales are coming from people we've never met. Of that 20%, almost 90% of that is coming from referrals, so it might have been someone that I've never met, but it's coming through somebody that I've done business with. So, what I ask my business owners to do is, do a mini-research study in your business. If you find that 80% of your business is coming from your existing clients and referrals, then devote 80% of your resources and allocate the time and money to focus on it. So, it needs to be equivalent to the business that's coming in at the moment. 

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