CJF J-Talk: Jim Roberts on Mashable

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Toronto, Nov. 17 - Jim Roberts, the executive editor and chief content officer of Mashable, was quick to recognize the power of social platforms for engaging with news. In recent years, he has attracted more than 150,000 followers to his @nycjim Twitter feed. Roberts now leads the editorial team and oversees editorial strategy and operations at Mashable, a popular news source for the “Connected Generation,” with 40 million monthly unique visitors and 19 million social media followers. This acclaimed digital leader was in conversation with Globe and Mail media reporter James Bradshaw to discuss his leadership journey from legacy media (The New York Times) to Reuters Digital to Mashable. He also discussed the challenges Mashable faces in balancing journalistic credibility with innovative forms of viral storytelling that connect with digital audiences.