Customer experience - fantasy versus reality

Is customer experience a fantasy, or an achievable goal? At Argyle's Digital Marketing Leadership event in Boston, Jon pushed his skeptical view on customer experience with CX expert Howard Beader of SDL. Jon and Howard kick around the lessons (and poll results) from the marketers/CMOs in attendance, and talk about how data fits into the customer experience challenge. Jon also pushes the issue of the difficult marketing-IT relationship and Beader shares his own view on the role of IT as marketing shifts to cloud. Yes, you can get Busting the Omnichannel on iTunes.