Local television news and reporting are getting a make-over at
WOI-TV5 with the branding slogan of
"We Are Iowa". If you read between the lines you realize that the station has a bigger picture of television journalism than simply the news.
April Samp is the News Director for WOI-TV5 and we had an extended conversation about the business of new, the direction the station is going, the marketing of news and what we can expect when it comes to covering "real people".
Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of
Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter
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