Empathy – are you feeling it?

Once upon a time, there was a man who lived on a ranch in California. Businesses paid him tens of thousands of dollars to write sales letters, and he had a waiting list measured in months.

When I say they paid tens of thousands of dollars for sales letters, I mean they paid those sorts of amounts for ONE LETTER.

He died in 2001. But his story is quite amazing – and much of the work he did continues to inspire marketers today.

For the full show notes and a link to the tool of the day, please visit: www.green-umbrella.biz/120