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The PRovoke Media Podcast

The PRovoke Media Podcast

Business

Can a brand be your best friend?

Can a brand be your best friend?

2015-03-18
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The latest episode of the Echo Chamber podcast looks at how changing family dynamics are forcing brands to rethink their traditional marketing strategies. Zeno MD of global strategy and insights Therese Caruso joins the show to discuss the group's 'Human Project', a research study that explores how brands can become more like people's "best friends".
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