No BS Sales Ep 11 - Pete Primeau Interview With Latex Expert Jeff Gober Part 2

This is Part 2. Episode 010 was Part 1

I interview Jeff Gober VP of Sales at Latex International. Jeff has been in the foam business for over twenty years. If you have ever been confused by latex this is the audio lesson for you! Jeff answers question from store owners and RSAs. Nothing was held back in our interview. I asked Jeff a tough question that would generally be an out of bounds question that every retailer needs to know about.

Jeff answers Mindy’s question about explaining the difference between latex and memory foam. 

He answers Bill’s question on why a mattress store should sell latex beds.

Jeff surprises me with several of his answers.

Do You Know These Four Presentation Techniques for latex?

Do You Know the Magic Number in Latex?

The Key To Successfully Training RSAs To Sell More Latex!

How My Partner Almost Made A Tempur-Pedic Rep Cry!

Jeff Talks About The Resurgence of Latex In The Last Two-Three Years!

Why Latex International Is Re-branding Itself as Talalay Global?

Why Talalay Is The Best Latex!

Don’t Miss This! Listen Now!

Did We Miss Anything? Got a Question? Email Jeff at jgober@talalayglobal.com