20160205 the cook report - friday weekly wrapup
Show notes for last Monday 2/1/2016
The Buffer Team https://buffer.com/about
We're a fully distributed team, meaning that we'll be fixing bugs and replying to your questions from around the world!
The Buffer team works from multiple countries and continents. Living in a place that makes you happy is one of our core beliefs, and has stayed with the company since the beginning.
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Edinburgh Dusters http://edinburghdusters.co.uk/
Blab.im https://blab.im/
Thanks to cohost https://twitter.com/superlogoboy Paddy McGrath
Show notes for last Tuesday 20160202
35 Tips That Make SEO Work For Your Website
https://positionly.com/university/guides/beginners-guide-to-seo?utm_source=positionly_blog&utm_medium=blog_post&utm_campaign=35_SEO_tips
Table of contents:
1. What is SEO
2. Start Your SEO Journey
3. Choosing The Proper Keywords (On-page SEO)
Content Planning
Content planning is the process of answering some questions during the
design of a marketing campaign.
• What is the purpose of your content?
• Who is your target audience?
• What is your goal?
• What kind of content could possibly engage your visitors?
4. Optimizing Your Website’s Content (On-page SEO)
5. Building Quality Links to your Website (Off-page SEO)
6. Measuring Your SEO Efforts4
Website maintenance services include
Email configuration
Site updates or additions
Plugin & theme installation
Post & page modifications
Site back ups
Link checking, edits and additions
Technical support
Site optimization
Site bug fixes and/or backup restoration
9http://www.twelveskip.com/services/maintenance/1332/web-site-maintenance source
Thanks to Edinburgh Dusters, Blab.im and you for listening
Show
notes for last Wednesday 02/03/2016
Headline
Analyzers
http://coschedule.com/headline-analyzer Free for the first 14 days, schedule your use of that time.
http://www.aminstitute.com/headline/index.htm Advanced Marketing Institue Headline Analyzer
use those tools to make a great headline, or several headlines to do testing with for that all important user experience
, Goals for the website,
Three things your site should strive to do is inform, provide contact information, and entertain. Setting specific goals for your website will help you with all aspects of your website. These include, what colors, layout, images, expected revenue increase, etc. - from http://www.ahfx.net/weblog/41 by Adam Hayes
Being able to measure the accomplishment is important to businesses, to be able to see if the return on the investment is acheived.
http://bit.ly/VDHarchive vDomainHosting Email Newsletter Archive
Show notes for last Thursday 02/04/2015
http://dearhandmadelife.com/how-to-stay-true-to-yourself-in-your-business/
The link above has the 5 tips on how to stay true to yourself in your business
MAY Close: 2.18.16; Make Goals Category -- See ALL the close dates at http://bit.ly/1Oliuqw http://www.guyrcook.com/2016_Information_Kit.pdf
MY 7 MUST-HAVE APPS FOR RUNNING A BLOG + BUSINESS ON THE GOBy Alisha Byrd https://www.linkedin.com/in/alisha-byrd-7a643b97 is her LinkedIn Profile
This day and age you can pretty much do ANYTHING from your phone. Order food, find a plumber, write a contract and yes, run a business. No more racing home to get things done, pretty much EVERYTHING you need to successfully run your business or blog can be done right on that expensive phone. I've put together a list of some of my favorite must-have apps for bloggers and business owners (that don't include social media).
1. Buffer. I am terrible at remembering to schedule my social media posts when I know I am going to be out for the day, especially for the shop. The Buffer app makes it super easy to load and schedule a few tweets or facebook posts when you are unable to be constantly online.
2. Google Drive. I upload EVERYTHING to Google Drive, especially all of my notes from my coaching clients. The mobile app makes it easy for me to review notes when I'm on the go and send to my clients.
3. Stripe and Paypal. Depending on what platform you use to host your online shop, then you will need both of these to check funds coming in and going out.
4. Squarespace Metrics + Blog. No clue why Squarespace split their apps up but I love their metrics app when I wan't to see what type of traffic the site is getting. And their blog app is perfect for when I notice a mistake on one of my blog posts.
5. Play Memories Mobile. Ok so this app depends on what type of camera you have but it allows me to upload pictures from my camera instantly to my phone. Perfect for when I am out and wan't to shoot pics of the jewelry that I'm wearing for the Early August Instagram account. (I have the Sony Nex 5 btw)
6. Shake. The boo just introduced me to this app and I can't wait to put it to use. It allows you to easily create contracts to send to your freelance clients, anyone you're buying from or selling to or lending to. it even has the option to create your own. I can see a lot of freelancers using this for their own business.
7. PayPal Here. This app comes with a credit card swipe that you can hook up to your phone so you can take payments literally anywhere! I used this a ton when I used to do a lot of trade shows for my jewelry.
http://www.slideshare.net/guyrcook/v-domainhosting-ten-things-to-do-today-to-get-business Add slides to video?
Evernote helps you remember everything and get organized effortlessly. Download Evernote.
10 Pieces of the Digital Campaign “Recipe” as in Soup perhaps….
Google
Plus Search for Video https://www.google.com/videohp
Tweets with images
https://support.twitter.com/articles/20156423?lang=en
Facebook Posts
http://facebook.about.com/od/PagesGroups/fr/Facebook-Promoted-Posts-Vs-Highlighted-Posts.htm
Pages http://facebook.about.com/od/PagesGroups/
Groups
https://www.facebook.com/help/162866443847527/
Yahoo
‘Groups’ https://groups.yahoo.com/neo
Landing Pages via WordPress – Responsive First
Blog
Posts WordPress and/or Blogger
Linked In
https://www.linkedin.com/
Tumblr
https://www.tumblr.com/dashboard
Instagram https://www.instagram.com/
Reddit https://www.reddit.com/
The paint is 'still wet' on this, there will be changes as time goes on and those will appear online in the blog and in the website and other places too.
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