75: Josh Cobb: What The Latest Facebook Changes Mean For Real Estate Agents

According to the Public Relations Institute of Australia, there are 15 million active Facebook accounts here in Australia and the average user spends 1 in every 5 minutes per day on Facebook. That’s 4.8 hours every day!

The latest statistics from Facebook themselves show that almost half of those Facebook users only ever log in from their mobile device – up 21% year on year. Which means by this time next year, we could see two-thirds of people on Facebook using only their mobile device to log in to their account.

For you as a real estate professional in the age of 'mobile-first', the latest changes at Facebook open up a whole new set of tools to market and operate your business more effectively and more cost-effectively than ever before. 

In this episode of Real Estate Pros, we'll explore three big changes to Facebook aimed to help improve the customer experience and marketing of your business.