If you’ve ever tried putting together furniture from IKEA, then you understand the value of following directions.
When you skip steps, it doesn’t come together the way you had envisioned. Inevitably, you’ll have to go back and try again.
The same is true with video, except we’re not talking about quick fixes — if you don’t get the shot, there’s nothing your editor can do.
If you need to change the script after filming, guess what? You’re going to have to schedule another shoot.
Perhaps even more insidious is when you throw together a video and begin using it, only to discover that it’s doing more harm than good.
Let me be clear: quality matters.
Which is why WireBuzz follows a strict pre-production process — you should know everything about your video, including the marketing strategy, video player, and goals before you even start scripting!
If you work with professionals like us, there’s very little to worry about because the process ensures we’ll have a successful project.
But if you’re managing your own production, or hiring less experienced videographers, it’s critical that you understand and take ownership over the pre-production process. Good pre-production virtually guarantees that your video will be effective, while shoddy pre-production leaves everything up to chance.
Do you want to gamble away your marketing budget? I didn’t think so. That’s why in this episode of Video Marketing Mastery, we have WireBuzz’s Director of Initiatives, Annette Mattern, here to share what you need to know about preparing for a video shoot.
Next week you’ll want to come back for part 2, where you’ll discover how it all comes together on the day of your shoot.
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