Ep 24: How to Build Trust and Drive Sales By Answering Your Customer’s Questions
Every inbound marketer has heard the excuse: “We’ve tried creating content before, but it just didn’t work for us.”
Sound familiar?
The problem is made even worse when you listen to so-called “experts” make the claim that it can take up to two years to get ROI from your content.
This just fundamentally isn’t true — if you create the right kinds of content, your sales team will feel the impact immediately and you’ll be producing assets you can use for years to come.
The secret: answering your customer’s questions. Marcus calls this the “they ask, you answer” approach to creating content, and it lines up nicely with our very own approach to topic selection.
It all comes down to creating content that will help your sales team sell better, faster. And to do that requires alignment and cooperation between your sales and marketing teams.
Fortunately, creating the right content isn’t rocket science; anyone can do it.
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