Persuasion is ubiquitous. Everything in our contexts has the potential to sway our thoughts and behaviours. Manipulation can happen on smaller and larger scales, and can affect all of us. So how does persuasion work? What's going on? How are minds hijacked? This talk on the art of persuasion (rhetoric) was recorded on 3 June 2016, and references the following writers: Aristotle (Rhetoric), Kenneth Burke (The Rhetoric of Motives), and Paul Offit (Do You Believe in Magic? The Sense and Nonsense of Alternative Medicine).
Create your
podcast in
minutes
It is Free