Don't
miss this episode of Bodcast with host Les Jones, Creative Director at Practice
Plan which focuses on marketing your dental practice. Les shares his knowledge
on the importance of developing a clear strategic plan for the future
of your business, as a basis for any marketing activity you do.
What you'll hear today:
- The importance of having a clear, well-communicated and
well-monitored strategic plan within your practice
- Les shares a simple four-step model to help you to
develop a strategic plan for your business using the 'Strategic Pyramid'
covering your vision, goal, strategies and actions
- Advice on how to ensure your team are all on board with your plan by
providing context for what they're doing using a top-down influence
- Les provides his expert advice on the importance of engaging the whole
team in coming up with ideas and monitoring progress, plus ways you can achieve
this.