Do you ever look at what’s trending on YouTube? If it’s not a video about breaking news, it’s probably a music video, or a new episode from a popular YouTube channel.
Basically, people want to be entertained. And YouTube knows how to deliver.
So if your business is thinking about making videos for YouTube, you may be wondering how to get started and stand out.
You should be making videos everyone wants to watch…right?
As it turns out, broadcasting doesn’t work for most businesses on YouTube — even if you come up with a great idea for an entertaining YouTube video, that kind of content probably won’t get people to to buy.
So what does work for businesses on YouTube?
Narrowcasting, or focusing your content on the needs of your target customers. Instead of trying to reach everyone, niche down and be relentlessly helpful.
While it may not net you millions of video views, this strategy works amazingly well for attracting buyers.
Once you know what your target customers need, you’re in a much better position to create YouTube content that generates ROI.