By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.
So naturally, you want to be sure you’re going to get a return.
The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.
If you focus on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.
For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.
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