You should know by now that YouTube isn’t for everyone.
It’s a huge investment of both time and money.
The problem is, many video marketers still talk about YouTube like it will solve all of your marketing problems.
Of course, YouTube is a great community builder. It’s a fantastic place to grow an audience and increase awareness about your brand. And it definitely can help boost your search engine rankings and traffic over the long-term.
But it's also a lot of work.
YouTube is a long-term commitment. That means it needs to be a part of a smart strategy that fits your goals.
And no, that doesn’t mean uploading your promotional videos and calling that a "strategy." That doesn't work on YouTube and it never did.
Believe us, it’s going to take some time before you start seeing any ROI from your YouTube channel, which is why it's so important that you're sure it's a good option for your business before you start investing in YouTube.
To help you make the right decision, ask yourself a few questions before starting your YouTube channel:
Once you’ve come up with some answers, you’ll want to listen to this podcast to find out if YouTube really makes sense for your business!
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
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