You’ve probably heard the phrase, “If it ain’t broke, don’t fix it.”
Sure, that’s sound advice if it’s coming from your mechanic or your plumber…
But what if it’s coming from your colleague, or worse, your boss?
Sticking to an outdated rulebook can come at a high price. And even if you’re still seeing returns from old methods, ask yourself this: do you really think it’ll still work a few years from now?
If you want to maximize ROI and crush the competition, you need to make testing your marketing and sales strategies a priority.
To ensure you understand the importance of optimization, be sure to listen to this episode of Video Marketing Mastery!
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