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Citizens' Climate Lobby

Citizens' Climate Lobby

Education

Conservative Messaging Theory

Conservative Messaging Theory

2017-02-02
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Are you struggling to share your concern about climate risk with conservative friends, family, and folks in the community in a way that resonates? CCL's Conservative Outreach Coordinator Peter Bryn explores some of the theory behind the conservative worldview, talks about the modern Republican party, and summarizes key takeaways that we'll use to apply in Conservative Messaging 201.

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