Today’s consumers act as their own experts. They don’t want your sales team to interfere with their buyer’s journey. At least, not until they’ve done their own research. In fact, most people don’t want to speak with a sales rep until they’ve reached the consideration stage, and many would rather not interact at all. So how do you guide prospects toward making a decision in your favor, without having a one-on-one conversation with them?
This week I’m joined by Marcus Krieg, who explains what thought sequences are, and how to use them to effectively teach prospects about your product. You won’t want to miss this in-depth discussion on how to strategically use video content to move your buyers through your sales funnel, even without a sales team!
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