You’ve designed a great product, launched it, and waited for prospects to line up for it…
But few people are buying, or even showing interest.
What went wrong?
Did you target the wrong audience? Was the price too high? Bad timing?
It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake…
A mistake that guarantees most of your qualified prospects will ignore your sales message entirely…
You haven’t created enough demand for your solution.
So in this episode, we’re going to talk about how you can increase demand before the sale. But first, you need to understand that there are three types of buyers, each of which need you to establish demand in different ways.
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