Do you assume that inbound marketing can work for any business?
Sorry to say it, but you’re wrong.
Scaling your marketing efforts doesn’t work for everyone.
you need to evaluate your target market and consider your sales process.
If you’re selling directly to consumers, have a relatively low-cost product, or a large market, then inbound marketing will work wonders!
But if you’re a B-to-B company with a high-cost product and a niche market, then inbound marketing probably isn’t right for you.
Instead, you need to rely on strengthening relationships with your current accounts, and focusing your marketing effort to help your sales reps close more deals at faster rates.
Essentially, you need to take on an Account Based Marketing method.
Want to find out if ABM is right for you? Check out this week’s podcast and blog post to learn about Account Based Marketing, and how to optimize it with video.
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