Although livestreaming has been around for years, no other application has come close to the success of Facebook Live.
Facebook Live has given everyday social media users the ability to broadcast events in real-time — a power once reserved for major news networks. And now, we’re seeing live video all over our newsfeeds and in the headlines every single day.
But despite its wide and rapid adoption, many businesses are still intimidated by the idea of “Going Live.” Sharing a message without the promise of editing to polish it up is a big concern for brands that want to look professional to their audience.
The good news is, people don’t expect a high-quality production from a live video; your prospects and fans want human interaction, not perfection.
So if you can be helpful and give them an in-depth look at how your products or services can provide value, then any minor mistakes will quickly be forgiven.
But quality does matter, so to get you started on the right foot, I’m sharing some of the best Facebook Live content ideas out there today. With a solid plan and some quality information, your next livestream is sure to be a success!
Check out this week’s podcast to learn more!
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