I was introduced to Taiwan’s Pilot TV and the company’s product evangelist David Mou by some of the folks who invited me over to Beijing recently for a speech at InfoComm China. Mou wanted to tell me about his company and thought it would make good podcast material.
I tried to dodge that, because I’m about as excited by digital out of home ad networks in c-stores as I am about traffic jams and Jane Austen movies. Soooo many ad networks like that have failed.
But he’s a persistent guy, and when we met at that Beijing trade show, he rattled off what was going on, and pretty quickly convinced me this was not another no-hoper “built it and the advertisers will come” screen network.
These guys are heavily into analytics and proving to packaged goods and other brands that this is a medium that works, and they already have 8,000 screens running in Taiwan and beyond.
Subscribe to this podcast: iTunes * Google Play * RSS
More Episodes
2017-11-29
2017-11-22
2017-11-15
2017-11-08
2017-11-01
2017-10-25
2017-10-18
2017-10-11
2017-10-04
2017-09-27
2017-09-20
2017-09-13
2017-09-06
2017-08-30
2017-08-23
2017-08-16
2017-08-09
2017-07-19
2017-07-12
Get this podcast on your
phone, FREE
