Every once in awhile, we get a client that likes to grill our team on the types of equipment and software we use:
- “Are you using the latest RED technology?”
- “Do you shoot everything in 4K?”
- “How many megapixels does your camera have?”
- “So what kind of lenses do you use?”
They might think they sound like the video expert, but as soon as they start with questions like these, they unknowingly demonstrate their lack of sophistication with video production.
While video quality is important, they overlook the most important element of video: sound.
Though it’s much more subtle, sound can ultimately make or break a video. White noise, pops, echos, and muffled voices can all create big distractions, ruining the viewer’s experience.
Sound should work seamlessly with the visual elements of your video. Whether you’re recording audio, selecting the right voice over artist, or choosing background music, you can’t afford to let your audio be an afterthought during your next production.
That’s why I’ve asked Stronz Vanderploeg, our award-winning Director of Production, to share some helpful information about music and sound on this week’s podcast episode. Tune in!
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